Schönhauser Allee 163
10435 Berlin
Germany
Colors And The Kids is a Berlin-based design studio. We develop brand systems, campaigns, and sonic identities, with image, motion, and sound conceived as one discipline. Founded in 2008, partner-led ever since.
We don't separate thinking from making. Strategy, design, and production happen together, by the same people. Every project starts with a conversation. There's no handoff because that is where intent gets lost.
Brand identity, visual language development, creative direction, motion design, sonic identity, music production, sound design, interactive experience. Most of our work lives at the intersection of several of these.
Every project starts with conversation. Not a brief — a conversation. We want to understand the brand, the context, the competitive landscape, and what's actually needed before a single frame gets designed or a single note gets composed. This matters because the biggest waste in creative work isn't bad execution, it's solving the wrong problem beautifully. The same people who sit in these early conversations are the ones who will design, animate, and compose. There's no handoff between "the strategists" and "the makers" — because that handoff is where intent gets lost.
Everyone here is excellent at what they do. Some are deep specialists who have spent years mastering a single craft. Others move fluidly across disciplines, connecting things that wouldn't otherwise meet. What they share is that they care about becoming better. Most of the team has been here for years. People stay because they have real ownership over the work, not a title that suggests it.
The studio has its own rhythm, and we've learned to trust it. There are periods of intense production where everything moves fast and the days blur together. Then there are quieter stretches where we step back, experiment, research, and make things purely for ourselves. We used to think only the first mode was productive. Now we know both are essential. Some of the best ideas we've ever had arrived during the pauses.
Our best work has always come from long-term relationships. With Apple, with IBM, with others we've worked alongside for years. These partnerships compound. The trust deepens, the shorthand develops, and the work gets sharper with every iteration because nobody is starting from zero. We are not set up for one-off projects. We are set up for the kind of collaboration where both sides push each other forward, and neither settles for what worked last time. The same principle applies internally. We invest in people who want to grow, and we give them the kind of projects where that growth actually matters.
We think about the studio in long terms. Not in five-year plans or quarterly targets, but in a longer arc altogether. There are businesses that have endured for generations because their point of view was strong enough to evolve beyond the people who started them. That is the kind of longevity we find interesting. Not preservation, but continuity. A living thing that adapts without losing what makes it distinct.
The studio has been partner-led and self-funded since 2008. No investors, no holding company, no board, no external pressure to scale beyond what makes sense. This is not a philosophical stance we announce at dinner parties. It is the structural foundation of everything else. The reason we can take on the projects we believe in and decline the ones we don't. The reason decisions are made by people who actually design, animate, and compose, rather than by a management layer that has never opened the software.
