IBM Watson

Do you remember the great Jeopardy Session with IBM Watson, when he did beat the two reigning champions? This happened a couple of years ago and Watson has since evolved and is now applying cognitive technology across a broad range of industries and problems.
How to give an artificial intelligence a personality? Together with the IBM Brand Design Team and Athletics we explored how the Watson Avatar could be brought to life – researching different materials, light settings and developing a broad set of behaviors and movements to define him and the world he lives in.
With the aim to determine the best movement and look we developed various approaches. 
And Light Structures

Watson Behaviour

Inducing personality with the simplest means.

Shading and Color

Powder Matte Coating


A collaboration with IBM and Athletics NYC.