Impossible Foods

In collaboration with west we explored visual language possibilities for the start up Impossible Foods who are making big leaps in recreating meat from plants in a natural way in order to save our planet. Since a healthy earth is there focus point, the identity is taking this as a cue, the earth surface consists of 71% of water and the rest is made up of all the continents. This is reflected in the color use and its proportion.

Shapes and Proportions



Playful Logo

Dynamic Gestures

Client — Impossible Foods
Agency — West, SF
Creative Direction West – Jordan Crane
Art Direction West – Sam Renwick
Creative Direction, Design and Production — CATK
Animation — CATK and Dominik Grejc
Sound Design and Music – CATK and Ines Graf