WorkAll WorkBrand SystemsCampaignsSonic WorkResearchProduct ImagesIndex
StudioDashboardNotesColors
MusicMixtapePlay
SpreadingColors And The Kids
Projects
0:00 / 0:00

Alipay+

Brand Systems, Research

Haptic brand expression for the global rebranding of Alipay+.

ClientAlipay
Year2021
ScopeVisual Language

Design Studio approached us to collaborate on the global rebranding launch of Alipay+ to extend their 2D design system into a haptic brand expression. Alipay+ combines various wallets and payment forms under one streamlined, convenient umbrella. We translated the future of monetary connectivity into an asset library of shapes to define the Alipay+ brand.

alipay_r4_03_simplicity_sh02_v002_dt_r_comp_v001-scaled-1.jpg
ALI_Casestudy_169-07.png
alipay_r4_01_trust_sh05_v003_rs_comp_v001-scaled-1.jpg
ALI_Casestudy_169-09.png
alipay_r4_03_simplicity_sh03_v002_dt_r_comp_v001-scaled-1.jpg
ALI_Casestudy_169-18.png
alipay_r4_02_convenience_sh03_v006_dt_r_comp_v001-scaled-1.jpg
alipay_r4_03_simplicity_sh05_v002_dt_r_comp_v001-scaled-1.jpg
alipay_r4_01_trust_sh01_v004_rs_comp_v001-scaled-1.jpg
alipay_r4_02_convenience_sh05_v009_dt_comp_v001-scaled-1.jpg
alipay_r4_03_simplicity_sh01_v002_dt_r_comp_v001-scaled-1.jpg
ALI_Casestudy_169-17.png
Related
ShareFile
  • Brand Systems
  • Research
ShareFileShareFile
  • Campaigns
  • Product Images
Google ChromebookGoogle
Brand Design Inspired
  • Brand Systems
Brand Design InspiredIBM
Research Council of Norway
  • Brand Systems
  • Research
Research Council of NorwayForskningsrådet
Pioneer
  • Brand Systems
  • Sonic Work
PioneerIntercom
Signature
  • Research
  • Sonic Work
SignatureCATK
← Back to all projects