Bao Bao Dew Drop

Campaign film for the Bao Bao Platinum Dew Drop Bags by Issey Miyake. The bag's surface treatment draws from morning dew, tiny droplets catching light on a geometric surface. We took that starting point and built an entire world from it.

The film follows the logic of water. Surfaces condense, light refracts, forms emerge and dissolve. The Bao Bao's signature triangular panels become a landscape of shifting reflections, each frame pulling the viewer deeper into a world that is both intimate and vast.

The soundtrack began with water. We recorded drops, streams, and surface tension, then resynthesized and shaped these recordings into a musical composition. Every sound carries the memory of its origin, blurring the line between music and environment.