webMethods Hybrid Integration
A new visual language and launch film for IBM webMethods HybridIntegration. IBM's unified platform for enterprise integration, built for the age of agentic AI.
IBM webMethods Hybrid Integration is IBM's unified platform for enterprise integration in the age of agentic AI. It connects APIs, applications, events, files, and B2B data across on-premises and multicloud environments, sitting as a single control plane over everything from legacy mainframe data to AI-driven automation.
We developed the visual language for the platform's launch. A system built to hold the complexity of hybrid integration architecture without flattening it. That same logic carried into the launch film, which uses motion, image, and sound to walk through the core idea: one control plane, many connected layers. The aim was to make the architecture readable to a technical audience and paramount to a business one, without writing two different stories.
Concept, design, animation and sound design.
