Mykita Mylon

Creative direction of the international Mykita Mylon campaign. Mylon is an innovative series of lightweight frames handcrafted in Berlin, each one laser-printed from a single proprietary material.

We put the fabrication process at the heart of the campaign. Drawing from the material's own texture, its fine-grained, almost geological consistency, we built a visual world around it. Moody, tactile landscapes where the product feels native rather than placed. Raw surfaces, muted tones, and light that emphasizes form over decoration.

The result is a product campaign that feels less like advertising and more like a material study. The frames don't sit in a world. They belong to it.