New Tendency

This was the studio's first fully CG product catalog, replacing traditional photography with rendered visuals that could be controlled down to the last detail.

We established a visual language that aligned seamlessly with New Tendency's existing photography aesthetic, clean, precise, and architecturally composed. The shift to CG allowed for perfect consistency across the entire range while giving us full control over lighting, materials, and composition. Every product shot as if it belonged in the same room, under the same light, at the same moment.