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Nike Air Max 97
Campaigns, Sonic Work
Creative direction, image, motion, and sound for the Nike Air Max 97 campaign. A future-forward visual language built around liquid metal.
CATK led creative direction for the Nike Air Max 97 campaign and produced image, motion, and sound. The shoe carries a future-forward design DNA, and the campaign needed a visual language with the same charge. Liquid metal gave us that. Fluid chrome surfaces that pick up on the shoe's mirrored upper without spelling it out.
The same set of assets ran across product images, motion cuts, and social, holding their character from a single still frame through to full sequence.
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