Nike Metallic Sheen
Ahead Of The Curve campaign for Nike Metallic Sheen. Floral prints imagined as urban city structures.
Working in collaboration with Nike's Global Brand Design Studio, we developed and produced the Ahead Of The Curve campaign for the Nike Metallic Sheen apparel and footwear collection.
The garments carried bold floral prints. We took those patterns and imagined them at architectural scale, translating petals, stems, and organic curves into towering urban structures. A city built from fabric. The result is a visual world where fashion and architecture merge, where the prints on a jacket could just as easily be the skyline behind it.
The campaign ran across digital platforms and out-of-home formats, each composition playing with the tension between the natural origins of the print and its synthetic, structural reinterpretation.
