Virgin Media

CATK partnered with adam&eveDDB on a refresh of Virgin Media's brand identity in the UK. The brand covers broadband, TV, and mobile. Three services, one promise of always-on connection.

The visual language was built directly from the Virgin Media logo. We designed three distinct motion loops, one for each service, sharing a common geometry but reading differently in rhythm and behaviour. The loops can run on their own, in pairs, or as a full set, which gives the system room to breathe across the range of content the brand needs to make.