Citrix

We helped Athletics rebrand Citrix Systems, an American software company specializing in remote desktop solutions and cloud computing, by providing ongoing consulting services and creating a vast library of brand assets, including motion and still imagery.

The brand assets we created had a range of uses, including guiding people through physical spaces (wayfinding), enhancing presentations (keynotes), and appearing in company publications. During the design process, we varied our stylistic approach from mild to wild until we settled on the right look and feel of the brand assets in their various forms.