Tangent Sportswear
Synthetic flowers illustrating the innovation of Tangent GC sportswear detergent.
Nature, reimagined in synthetic form. Together with Carl Nas Associates, we created a print campaign for Tangent GC's sportswear detergent, a product built entirely from natural and eco-friendly ingredients. We grew a garden of impossible flowers. Each one is a sculptural object, part organic, part engineered.
Delicate petals rendered in mesh and membrane, stems that twist like technical fibers, blooms that feel alive yet unmistakably constructed. The tension between natural and synthetic beauty precisely mirrors the product itself: high-performance chemistry with the smallest possible environmental footprint. The campaign ran as a series of print visuals, each composition a still life of these strange, beautiful objects against clean, vivid backgrounds.
