TV 2 Channel Idents

TV 2, Norway's leading commercial broadcaster, brings Norway stories that unite. The idents reflect the positive nature of different elements coming together, creating new and engaging stories. Inspired by the channel's name, the concept behind the idents plays with the idea of duality: the meeting of two things in the first part, followed by the possible result of their connection in the second. The outcome is never predictable, encouraging viewers to form their own interpretations.

In collaboration with TV 2's in-house team and Bold Scandinavia, we developed the narratives, designed, and produced over 30 idents.

The idents won awards from D&AD and the Art Directors Club.