Nike x Lego
Hero announcement for the Nike and LEGO partnership. Animation, bespoke music, and global OOH rollout. Over 100 Media assets to feed into various systems.
With a global following that spans generations, Nike and LEGO stand as titans in their respective realms. When Nike Kids Global approached us to create the hero announcement for their groundbreaking partnership, the brief was clear: an iconic animation that merges the worlds of Sport and Play into an unforgettable composition and sound experience. The result is a colorful, kinetic world where the spirit of Nike and the whimsy of LEGO collide in surprising ways.
The iconic 15‑second film is brought to life with bespoke music and sound design, drawing from a library of LEGO brick clicks and the sounds of movement, sport, and play we created an iconic music piece that scores the dynamic of the partnership.
The animation was created for a broad rollout across digital platforms, with its reach further extended through large-scale, out-of-home campaigns worldwide, including Los Angeles, New York and Shanghai. At the center is a specially created LEGO Minifigure head with the Nike Swoosh as the smile, symbolizing the unique power of both brands through sport and creativity.
