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Skweek European Basketball

Sonic identity for Europe's new basketball streaming platform. Logo ident sounds and immersive soundscapes.

ClientInterbrand
Year2025
ScopeSonic Identity, Motion, Film

European Basketball is raw, intense, and electrifying. Now, it has a brand identity that captures that energy. We crafted the sonic identity for this new streaming platform, creating the logo's ident sounds and an immersive soundscape that sets the tone for every game, highlight, and moment. To bring the full experience to life, we also designed a bespoke visual and film loop, translating the game's atmosphere into motion and sound. Logo animation and brand design by Interbrand.