League of Legends Wild Rift
Visual language for the Wild Rift Icons Championship. Player gestures translated into dynamic design.
We partnered with Riot Games and The New Company to develop the visual language for the Wild Rift Icons Championship. Our objective was to create a visual system that captures the energy, precision, and skill of the players, while introducing a fresh and unique aesthetic.
By focusing on player gestures, we crafted a design language that mirrors in-game movements and strategies, translating them into dynamic visuals. Every element reflects the intensity and focus of the competition, creating a cohesive experience that embodies the spirit of esports.
This approach allowed us to enhance the championship's visual identity, where the design elements not only complement the action but also contribute to the storytelling. Our visual system integrates seamlessly with the fast-paced nature of Wild Rift, elevating the audience's experience and setting a new benchmark for esports design.
