Security

As always, working with the IBM Brand Design Team and Athletics in New York was very rewarding. Our ongoing collaboration entered a new chapter focusing on research and development for the relaunch of the IBM Security branch. The natural phenomenon of the Aurora Borealis served as a conceptual starting point for our experimentation. During a comprehensive exploration phase, we looked at numerous translations of the aurora into the IBM Security context. We created bespoke image and video assets set for in-house circulation and application.