IBM at the US Open

At this year's US Open Tennis Championships, we helped our partner IBM showcase their groundbreaking use of generative AI. IBM tapped into the power of AI to transform millions of data points into detailed match reports and real-time highlights for every singles game, elevating game analysis to the next level. Our 15‑second animation played before the matches on the screens in the stadium and online, showing millions of tennis fans how IBM's AI technology is keeping them one step ahead of the game. For the pre-roll, we also created a bespoke music piece, setting a calm, anticipatory atmosphere before the action began, enhancing the viewer experience.