Pfizer Brand Assets

Brand assets for Pfizer, developed during the COVID-19 vaccine era. The work focused on two pieces: scientific images of the SARS-CoV-2 virus, and a set of brand assets built around the Pfizer hug, the open-helix gesture at the centre of the company's identity.

The scientific images were modelled from structural data and rendered for use across Pfizer's communications, from web and print through to broadcast. The Pfizer hug assets extended the mark into motion and the wider brand surface, with the same gesture carrying across formats.